Today in 1937, football first flirted with television. The BBC had started its new-fangled television service in 1936 and decided that television might lend itself quite well to football, the beautiful game! So a specially organised game between Arsenal and Arsenal Reserves was held to test out the new technology, on this day. https://www.youtube.com/shorts/hf8fI60cKx8 explains it all!
This was followed by the first live televised international match, between England and Scotland on the 9th of April 1938, and the first televised FA Cup Final followed on 30th of April 1938, between Huddersfield Town and Preston North End.
On the 19th of October 1946, the first live televised football match since the war was broadcast by the BBC from Underhill Stadium in Barnet, London. Twenty minutes of the first half and thirty-five minutes of the second half of Barnet's Athenian League match against Wealdstone were broadcast before it became too dark.
The first FA Cup tie other than the final to be shown was a fifth round match between CHarlton Athletic and Blackburn Rovers on the 8th February 1947, but matches were sparing and for technical reasons only games in London could be broadcast.
The dawn of regular coverage
The first LIVE Football League match was transmitted by ITV in September 1960 but the programme was not a sucess. I remember seeing Blackpool play Bolton Wanderers at Bloomfield Road, on a tiny telly, in black and white, grainy to say the least; it was not a great success. The cameras were stationed behind the goals and ITV only showed the last five minutes of the first half. The main attraction (for me especially) was Stanley Matthews, my hero, and he was not playing-injured!
The match, was worth £150,000, and kicked off at 6:50 pm with live coverage starting at 7:30pm under the title The Big Game. The game was played in front of a half-empty stadium. ITV withdrew from the deal, after Arsenal first and then Tottenham Hotspur, refused ITV permission to film at their matches against Newcastle Utd and Aston Villa respectively, and when the Football League demanded a dramatic increase in player appearance payments.
The viewing figures were poor and within weeks the contract between broadcaster and FL was scrapped.
23 years later another league match was televised but not in its entirety, when ITV showed Tottenham Hotspur and Nottingham Forest on, 2nd October 1983, with regular LIVE matches shown by ITV and BBC during the mid-1980s, although the broadcasters operated as a cartel, keeping the costs low. Football hardly benefitted.
The football administrators tried to hold out for more money in 1986, so the games were taken off the screens for half a year, until the Football League returned "cap in hand" to take the £4.5m on offer.
Satellite technology changed attitudes, with BBC and ITV no longer the only "players". British Sky Broadcasting made a £99m ten year bid for league rights in 1988, which led to ITV breaking from the BBC and offering £44m for four years. ITV won the bid partly because the big clubs would pocket the majority of the prize which had previously been split between the 92 league clubs.
The seed of a "breakaway super league" had been unearthed and on 20th February 1992 the Premier League was launched with matches starting in the Summer 1992 when the ITV deal "ran out".
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ITV bid £262m for the new PL TV contract and appeared to have won it, when Spurs' chairman (and Amstrad satellite dish manufacturer) Alan Sugar announced "You've got to blow them out of the water" down a phone. But to whom? Hours later SKY produced a £304m bid and won the contract.
In August, Teddy Sheringham shot past David James to score SKY's first "LIVE GOAL" and as the adverts announced, "A whole new ball game" was born. David James made his debut after moving from Watford in July. Paul Stewart made his debut after moving from Tottenham Hotspur in July.
Commenting on the only goal of the game, Forest manager Brian Clough said: "You don't work on scoring goals like that. They come out of the blue through sheer ability. Edward Sheringham stuck it in. That's what he's paid for."
The time line is: 18 May – Sky outbids ITV for the live rights to the newly formed football Premier League. Sky bids £304 million, as opposed to ITV's £262 million.
27 June – Due to ITV losing the rights to top flight football, Saint and Greavsie is broadcast for the final time following a decision by ITV to drop its Saturday football preview and results programmes. The final edition of Results Service had been shown a month earlier but Saint & Greavsie continued for an additional month so that the programme could cover Euro'92
- 15 August – Sky Sports launches Sports Saturday. The programme follows the same format as the BBC's Grandstand programme featuring a mix of sporting action, concluding with the day's football results.
- 16 August – To mark the start of Sky Sports' coverage of the PL. the channel launches an afternoon-long programme called Super Sunday The programme concludes with a 90-minute football round-up called Scorelines.
- 17 August – Monday Night Football makes its debut on Sky Sports as part of Sky's deal to show Premier League matches on Monday evenings. This is the first time that domestic football has been shown in the UK on Monday evenings.
- August – ITV maintains their partnership with the Football League and begins showing matches from the second tier of English football. The coverage is shown on a regional basis with many English regions showing a live game on a Sunday afternoon.
- 6 September – The first edition of Football Italia is broadcast as part of Channel 4's deal to show Serie A. The channel continues to show Italian football for the next ten years. At its peak in the 1990s, Football Italia attracted over 3 million viewers, and remains the most watched programme in the UK about a non-British domestic football league.
- 16 September – ITV shows its first matches from the newly formed UEFA Champions League having purchased the rights following it being outbid for the rights to the Premier League.
- https://www.skysports.com/watch/video/sports/football/12049799/on-this-day-first-live-premier-league-goal
- Back Row (L-R)
David Hirst (Sheffield Wednesday)
Lee Sharp (Manchester United)
Tony Daley (Aston Villa)
Vinnie Jones (Chelsea)
Mark Wright (Liverpool)
John Wark (Ipswich)
Tim Flowers (Southampton)
Tim Sherwood (Blackburn Rovers)
Middle Row (L-R)
Ian Brightwell (Manchester City)
Ian Butterworth (Norwich City)
Hans Segars (Wimbledon)
Andy Pearce (Coventry City)
Carl Bradshaw (Sheffield United)
Gordon Durie (Spurs)
David Hillier (Arsenal)
Front Row (L-R)
Gary Charles (Nottingham Forest)
Andy Ritchie (Oldham)
John Salako (Crystal Palace)
Andy Sinton (QPR)
Andy Kernaghan (Middlesbrough)
Gordon Strachan (Leeds)
Peter Beardsley (Everton)
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alcohol! Sadly those in charge of the hospitality area prior to George Best appearing on the Wogan chat show in September 1990 didn't think along the same lines. When Best appeared on set he was clearly drunk. What followed was certainly memorable television, although for all the wrong reasons. The conspiracy theorists have it that the BBC intentionally plied him with drink to get the outcome that would give a ratings boost to the Wogan show. Whatever the truth it resulted in a sad episode in the troubled life of a player of genius.
Jimmy Greaves perhaps became as well known for his catchphrase It's a funny old game! as he once was for his deadly goalscoring but it wasn't him who first coined the phrase - well not the real him anyway! From 1984 to 1996 Spitting Image was one of the top comedy shows on TV, featuring puppet caricatures of celebrities of the time with Greaves being one of them. Central TV had the idea of having the real Jimmy Greaves interviewed by his Spitting Image puppet and during the interview it was his puppet that first used the phrase. So perhaps not surprisingly it was the puppet who was the brains behind the phrase rather than the man himself. The voice of the puppet was provided by none other than Harry Enfield.
When Alex Ferguson retired from management he obviously used his time wisely as when his autobiography was published in October 2013 it became a record-breaking seller. By selling 115,547 copies of the book in its first week it became the UK's quickest selling non-fiction book since records began in 1998. Tony Blair's memoirs had only managed to sell 92,000 copies in its first week while even the top Royal best-seller was bettered - Paul Burrell's A Royal Duty only sold 77,000 copies. The only other football book in the top five at the time was David Beckham's autobiography My Side in number 4 spot with sales of 86,000 although to be fair the previous record holder, with 112,000 of first-week sales, did have a football connection. It was Delia, of Norwich City fame, with a cook book!