Sunday 18 June 2017

WORKINGTON TOWN WORKING HARD

It was Pritt Stick, made by Henkel Ltd in Germany, that got me going. I was in Tesco looking for mushrooms and then I thought of glue. You never know when you might need a glue stick.

I remember reading that Bostick (a brand of Evo-Stik) was sponsoring the Isthmian League. Bostick is of course the world leader in adhesives and sealants. The Isthmian was sponsored for the past 20 years by the Ryman Company, run by Dragon's Den star, Theo Paphitis. The divisions will be known as the Bostick Premier and so on. The Isthmian is 113 seasons old and houses 72 clubs that rely on sponsorship.

The EVO-STIK company is already fully involved with investment in the Northern League under the Premier, North and South divisions. The Northern League clubs already go a long way to promoting the brand on social media including a match highlights programme on NPLTV.

Workington Town AFC reside in the Northern League North and were 4th in the Premier Division last season. It is 26 years since the club was ousted from the Football League. They held their own this year winning the Cumbrian County Cup beating Penrith 2-1 in May.

In the Southern League the divisions will be named EVO-STIK under various titles South-east, South-west and the EVO-STIK South Premier.

On another tack, Dani Bostick reports that an Italian PornHub is looking to sponsor an Italian football league club. Rocco Siffredi. the Italian stallion, says that sports and porn are a natural fit. It just needs a club to drop their guard and not be so stuck up.

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