The FA apparently has based their recent plan to increase the popularity of Women's Football on surveys and investigations. Their marketing department has come up with the suggestion that there should be in the ladies' game, pink water bottles and whistles, nice smelling bibs (I think the men would agree with this!), pink gloves, Twitter breaks, time slots to check phones and pocket mirrors.
The "elderly white men" of the Football Association surely have shot themselves in the foot again? Can you believe that girls/women would suggest that this would boost the "ladies' game"? The FA want to double female participation by 2020.
This was publicised on the Sussex FA website and since I was brought up in that county association I am shocked, nay.... horrified.
Advertising schemes include posters on the back of ladies' lavatory doors and at entrances to coffee shops, where women frequent. It gets worse! A junior school in Durham has replied to the FA reminding their association that "We aren't brainless Barbie dolls".
The FA defend themselves by saying that this campaign is aimed at girls not playing football at the moment....clearly those who do, won't want all these changes..........doh?????
I watch a lot of female football and indeed have girls in our U13 squad, all of whom would curl up and leave the field if they were in the pink!!
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