IN THE NAME OF CHARITY-99th time

Football on this Day, the 12th August 1978 the Wembley Charity Shield match was played at Wembley, between the League Champions, "Mr Clough's Nottingam Forest" and FA Cup holders Ipswich Town. Forest beat Town 5-0, which was the EQUAL highest winning margin in the history of the competition. The first time this match was played was in 1907-8 at Stamford Bridge when Manchester Utd beat QPR 4-0 after a 0-0 draw.

The Community Shield evolved from the Sherrif of London Charity Shield that had been introduced in 1898 as a Professionals v Amateurs Cup (the gentlemen and players tradition). The Football Association Charity Shield, as it was known at the time, was designed to replace the Sheriff of London Charity Shield after the leading amateur clubs fell out with the FA. The new format was to have the Football League First Division Champions champions play the Southern League champions (you may need to look this up!), and the first match was in 1908 between Manchester United (the First Division champions) and Queens Park Rangers (the Southern League champions). The match was drawn 1–1, so the game was replayed when Manchester United won 4–0. This is the only Charity Shield game to go to a replay. Both games were played at Stamford Bridge.

The competition format varied over the years: in 1913 the Shield was contested between Amateurs and Professionals XIs, while in 1921 the Shield was contested between the Football League and FA Cup winners for the first time. The format continued to vary in the 1920s, usually along the lines of Amateurs vs Professionals, including one year (1927) where the Professionals were represented by the FA Cup holders Cardiff City and the Amateurs by The Corinthians, echoing the format of the trophy's predecessor, the Sheriff of London Charity Shield.

In 1930 the Football League winner v. FA Cup winner returned, and with a few exceptions, this format has remained to the present day. Notable exceptions include the 1950 Shield, which involved the England World Cup team against an FA team that had toured Canada that summer, and the 1961 Shield when Tottenham Hotspur became the first team of the 20th century to win the Double, and so played a Football Association XI.

The game was moved to the start of the season from 1959 onwards. The question of which two teams should contest the Shield should one team win both the FA Cup and League continued to linger. In 1971, Arsenal became the second team to win the Double since the Shield's foundation, but owing to their previously arranged pre-season friendly matches, they could not take part. Leicester City were invited as Division Two champions to play FA Cup runners-up Liverpool instead and went on to win the trophy, despite having won neither the League (until 2016) nor the FA Cup (until 2021).

In 1972, league champions Derby County and FA Cup winners Leeds United both declined to take part in the Charity Shield (for reasons best to known to them), so Manchester City, who had finished in fourth in the First Division, and Third Division champions Azstin Villa were invited to take part; Manchester City won 1–0. After league champions Liverpool and FA Cup winners Sunderland declined to play, despite finishing the season 11th in the league City also contested the 1973 Charity Shield but lost 1–0 to Second Division champions Burnley.

In 1974, the then FA secretary, Ted Croker, created the current format with the match being played at Wembley Stadium, and being contested by the reigning League and FA Cup holders.

Between 1949 and 1991, the Shield was shared on 11 occasions, after the matches ended in a tie. Four drawn games in the 1980s and early 1990s resulted in each team holding the trophy for six months, but in 1993 penalties were re-introduced to decide drawn games.

With the formation of a new top league, the FA Premier League, the Shield became a showcase match between the Premier League and FA Cup winners from the 1993 competition onwards.

In 2002, the Charity Commission found that the Football Association had failed to meet its legal obligations under charity law, by failing to specify what money from ticket sales went to charity, and delaying payments to the charities nominated. As a result, the competition was renamed the Community Shield. Arsenal were the first winners of the renamed Community Shield with a 1–0 victory over Liverpool.

In 2016, the FA's official silversmith Thomas Lyte restored and rebuilt the Football Association's original 1908 Charity Shield to mark 50 years since England beat West Germany in the 1966 FIFA World Cup final.

The trophy was sold at auction with the proceeds going to the Bobby Moore Fund for Cancer Research UK raising £40,000. The auction was held at The Royal Garden Hotel, Kensington, where the England team celebrated the 1966 victory. The Bobby Moore Fund became the FA's charity partner in July 2016.

The 2021 Shield (also known as The FA Community Shield supported by McDonald's for sponsorship reasons) was the 99th playing of the game, an annual football match played between the winners of the previous season's PL Champions Manchester City and the winners the previous FA Cup Leicester City who won 1-0 with an 89th minute penalty.

• The most successful team in the competition are Man Utd (17 outright wins, 4 shared).
• The highest scoring game was Manchester United's 8–4 win against Swindon Town 1911.
• Everton hold the record for most consecutive wins (4) from 1984 to 1987; however, the 1986 'win' was shared with Liverpool and Man Utd hold the record for most consecutive losses (4) from 1998 to 2001. During this period Man Utd also held the record for most consecutive games played (6) from 1996 to 2001 in which they won 2.
• Spurs goalkeeper Pat Jenninbgs scored against Manchester United from his own penalty area in the 1967 tie which was shared at 3–3.
• Brighton and HA are the only club to win just the Shield, never the FA Cup or the League. In the five years that the Charity Shield was contested by the winners of the Football League and Southern League between 1908 and 1912, this was the only occasion on which the Southern League champions prevailed. The victory remains Brighton's only national honour to date and they were crowned the 'Champions of all England'.